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Press Coverage Isn't Luck. It's Strategy.

Press strategy guides, media outreach tactics, and visibility optimization frameworks

70% of Businesses Lag Online: 2026 Strategy
Digital Marketing

70% of Businesses Lag Online: 2026 Strategy

The digital realm offers unprecedented opportunities for businesses, yet a staggering 70% of small businesses still lack a strong online presence, squandering potential reach and…

Jeremiah Wong ·

Editor's Pick

Brand Building

Atlanta’s “The Urban Sprout” Got Media Coverage

David Taylor · 9 Mins Read
Content Strategy

2026 Marketing: Cut Through Noise, Be THE Authority

Dawn Perry · 10 Mins Read
Brand Building

HubSpot: Small Biz Media Training Pays Off

Angela Howe · 8 Mins Read
Content Strategy

Why 2026 Marketing Needs a PR Lens

Angela Conner · 11 Mins Read

Trending

Digital Marketing

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Digital Marketing

PR Trend Analysis: 15% of Brands Get It Right

The amount of misinformation surrounding how to effectively analyze trending news from a PR perspective is astounding, often leading to wasted resources and missed opportunities…

Deanna Williams ·
Digital Marketing

HubSpot: 5 Media Relations Myths to Ditch by 2026

Debbie Haley · 10 Mins Read
Digital Marketing

Stop Misinformation: PR Trends for Marketing Success

Debbie Haley · 10 Mins Read
Digital Marketing

Win 2026 Media: Your 5-Step Coverage Plan

Debbie Haley · 11 Mins Read
Digital Marketing

Brandwatch & Meltwater: Bridge Public Image to Profit

Debbie Haley · 10 Mins Read

Campaign Insights

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Campaign Insights

Boost Your CTR: 5 Ways to Transform Campaigns

As marketing professionals, we constantly seek ways to improve our campaigns, driving better results and demonstrating clear ROI. But how do we truly move beyond…

Annette Levine ·
Campaign Insights

Horizon’s 28% CPL Drop: A Marketing Playbook

Dawn Hoffman · 10 Mins Read
Campaign Insights

Urban Oasis: Media Relations’ 2.5x ROAS Boost

Dawn Chase · 9 Mins Read
Campaign Insights

Small Business Media Training: 3x ROAS in 2026

Dawn Chase · 9 Mins Read
Campaign Insights

Thought Leader Accelerator: $32.50 CPL for B2B Founders

Annette Levine · 8 Mins Read

Brand Building

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Brand Building

2026 PR Masters: Crisis-Proofing EcoBite

The digital marketing arena of 2026 demands more than just ads; it requires genuine connection and trust. This is where expert PR specialists become indispensable,…

David Taylor ·
Brand Building

Build Your Brand: Strategic Narrative for 2026

David Torres · 14 Mins Read
Brand Building

Brand Trust: Avoid 75% Reputational Damage

David Torres · 9 Mins Read
Brand Building

Build Your Brand: 60% of Opinions Form Online

David Taylor · 11 Mins Read
Brand Building

Inman Park’s Media Win: Small Biz PR Secrets

Angela Howe · 9 Mins Read

Latest Articles

Content Strategy

Marketing Myths: 5 Truths for 2027 Success

There’s a staggering amount of misinformation circulating about the future of marketing, especially regarding what truly constitutes authoritative content. Many predictions are simply recycled hopes…

Andre Kimani · · 8 min read