A staggering 70% of consumers say they would abandon a brand forever after a poorly handled crisis, according to a recent Statista report. This isn’t…
Debbie Parker
·
Securing media coverage is a foundational pillar for any brand seeking visibility and credibility, yet 70% of journalists report receiving over 50 pitches per week,…
·
Many businesses struggle to truly improve marketing performance, often pouring resources into campaigns that yield flat results. They chase the latest trends, tweak ad copy,…
·
When the spotlight hits, are you ready? Many small business owners find themselves scrambling when a media opportunity arises, unprepared to articulate their message effectively.…
·
In the dynamic realm of marketing, understanding how press visibility helps businesses and individuals is no longer a luxury but a necessity for sustained growth.…
·
·
10 min read
Sarah stared at the empty storefront, a prime location on Peachtree Street in Midtown Atlanta, but her dream of opening “The Gilded Spoon” – a…
·
·
8 min read
I’ve seen firsthand how a well-executed public image strategy can redefine an organization’s trajectory, allowing them to effectively and leverage their public image and media…
·
·
11 min read
Key Takeaways Top marketing professionals prioritize deep audience understanding through proprietary research and advanced psychographic analysis, moving beyond basic demographics to identify core motivations and…
·
·
8 min read
Did you know that 72% of consumers trust earned media (like news articles and interviews) significantly more than paid advertising? That’s not a small difference;…
·
·
8 min read
Every business wants to grow, to scale, to reach more customers, and ultimately, to improve its bottom line. But the path to consistent, meaningful improvement…
·
·
10 min read
Are AI engines recommending your brand?
Check your score on 5 AI engines — instantly.
