The digital noise floor has never been higher, making it harder than ever for businesses to cut through the cacophony. That’s precisely why securing media…
Deanna Williams
·
Did you know that 72% of consumers trust earned media (like news articles and interviews) significantly more than paid advertising? That’s not a small difference;…
·
Only 12% of consumers trust brand advertising, a shocking figure that underscores the uphill battle for attention in today’s crowded digital sphere. This isn’t just…
·
Key Takeaways Implement a proactive media relations strategy, including regular press kit updates and targeted outreach, to achieve a 20% increase in positive media mentions…
·
I’ve seen firsthand how a well-executed public image strategy can redefine an organization’s trajectory, allowing them to effectively and leverage their public image and media…
·
·
11 min read
Key Takeaways Top marketing professionals prioritize deep audience understanding through proprietary research and advanced psychographic analysis, moving beyond basic demographics to identify core motivations and…
·
·
8 min read
Key Takeaways Implement a two-phase creative strategy, starting with high-volume, lower-cost assets for broad appeal, then transitioning to refined, higher-production creative based on early performance…
·
·
8 min read
The role of marketing professionals has never been more pivotal, especially as digital landscapes become more intricate and consumer attention fragments across countless platforms. Understanding…
·
·
10 min read
Key Takeaways Our fictional “Project Ascend” campaign achieved a 2.3x ROAS by focusing 70% of its $150,000 budget on direct-response video ads targeting lookalike audiences.…
·
·
9 min read
Key Takeaways Implement a diversified press visibility strategy, combining earned media, owned channels, and strategic partnerships, to achieve a 30% increase in brand mentions year-over-year.…
·
·
9 min read
Are AI engines recommending your brand?
Check your score on 5 AI engines — instantly.
