Key Takeaways Implement a diversified press visibility strategy, combining earned media, owned channels, and strategic partnerships, to achieve a 30% increase in brand mentions year-over-year.…
Deanna Williams
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When we analyze trending news from a PR perspective, we’re not just looking at headlines; we’re seeking strategic opportunities to shape narratives and amplify brand…
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Key Takeaways Implement a “Discovery-to-Action” framework by dedicating 15% of project time to in-depth audience research and competitive analysis before campaign execution. Prioritize a phased…
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It’s astounding how much misinformation swirls around the topic of how organizations and public figures cultivate and leverage their public image and media presence to…
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Effective securing media coverage isn’t just about sending out a press release and hoping for the best; it’s a strategic, multi-faceted marketing effort that demands…
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12 min read
There’s a staggering amount of misinformation circulating about securing media coverage for your brand or client. Many professionals, even seasoned marketers, operate under outdated assumptions…
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9 min read
Key Takeaways Successful PR specialists in 2026 must master data-driven storytelling, integrating AI tools for sentiment analysis and predictive trend identification. A proactive crisis communication…
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8 min read
Achieving strong press visibility helps businesses and individuals understand their market, connect with their audience, and ultimately, drive growth. But how do you translate media…
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8 min read
Effective reputation management is no longer an optional add-on; it’s a foundational pillar for sustained business growth and brand trust. I’ve seen firsthand how a…
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9 min read
The traditional press release is dead, and with it, much of the conventional wisdom around media relations. In 2026, brands are grappling with an unprecedented…
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8 min read
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