As a marketing consultant specializing in small business growth, I’ve seen firsthand how a single media appearance can transform a local brand. But here’s the…
Angela Howe
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There’s a staggering amount of misinformation circulating about securing media coverage for your brand or client. Many professionals, even seasoned marketers, operate under outdated assumptions…
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Did you know that less than 15% of PR professionals consistently use data-driven analysis to measure the ROI of their press visibility efforts? That’s a…
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In the competitive arena of 2026, shaping a compelling public image and media presence is no longer optional for those aiming to achieve their strategic…
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Effective securing media coverage isn’t just about sending out a press release and hoping for the best; it’s a strategic, multi-faceted marketing effort that demands…
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12 min read
Achieving strong press visibility helps businesses and individuals understand their market, connect with their audience, and ultimately, drive growth. But how do you translate media…
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8 min read
For marketing professionals, understanding what drives campaign success isn’t just theory; it’s the bedrock of our careers. We dissect every data point, every creative choice,…
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8 min read
There’s a staggering amount of misinformation out there about how to genuinely earn media attention, leading many businesses down expensive, dead-end paths. Truly effective securing…
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9 min read
Only 14% of consumers trust traditional advertising, a statistic that should send shivers down the spine of any marketing professional still relying solely on paid…
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8 min read
The digital marketing arena of 2026 is a cacophony of voices, all vying for dwindling attention spans. Brands struggle not just to be heard, but…
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8 min read
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