A staggering 78% of consumers worldwide now actively seek out brands with a positive reputation before making a purchase, according to a recent Ipsos study.…
Angela Howe
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Amelia stared at the flashing red notification on her phone, a pit forming in her stomach. “Local Bakery Faces Health Code Violation Allegations,” read the…
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As a marketing veteran who’s seen trends come and go, I can tell you that the ability to implement actionable strategies is the single biggest…
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The marketing world of 2026 demands more than just a strong resume; it necessitates a meticulously crafted and consistently maintained personal brand. For entrepreneurs, executives,…
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There’s an astonishing amount of misinformation circulating about effective crisis communications, especially for businesses navigating the choppy waters of public perception. Many marketing professionals, even…
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9 min read
As a seasoned PR professional, I’ve learned that staying ahead in the news cycle isn’t just about reacting; it’s about anticipating, understanding, and strategically positioning…
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8 min read
When handling crisis communications, the difference between brand survival and irreversible damage often hinges on preparedness and precision. I’ve seen too many marketing teams crumble…
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8 min read
The year 2026 demands a sophisticated approach to handling crisis communications. Marketing professionals today face an unprecedented velocity of information and public scrutiny, meaning a…
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8 min read
Getting your message heard above the digital din requires a strategic approach to securing media coverage. It’s not just about sending out press releases anymore;…
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8 min read
Many businesses and individuals struggle to cut through the digital noise, their innovations and stories often lost in a sea of content. This inability to…
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11 min read
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