Building a strong online presence is no longer optional for businesses in 2026; it’s the bedrock of any successful marketing strategy. We constantly see companies,…
Debbie Parker
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The marketing world of 2026 demands more than just good ideas; it thrives on actionable strategies. We’re past the era of ‘spray and pray’ campaigns…
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Securing media coverage isn’t just about sending out a press release and hoping for the best; it’s a strategic marketing discipline that demands precision and…
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As a marketing consultant with over a decade of experience, I’ve seen countless campaigns rise and fall. The difference between fleeting success and sustained growth…
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There’s a staggering amount of misinformation circulating about effective marketing strategies, especially when it comes to earning media. Understanding how press visibility helps businesses and…
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9 min read
In the tumultuous digital sphere of 2026, where information bombards us from every angle, being and authoritative in your marketing isn’t just a nicety—it’s the…
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9 min read
There’s a staggering amount of misinformation swirling around how individuals can truly improve their personal brand, creating a fog that often leads to wasted effort…
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11 min read
Did you know that 90% of employers now research candidates online before making a hiring decision , often scrutinizing their personal brand long before an…
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9 min read
The misinformation surrounding the future of being authoritative in marketing is staggering. So many well-meaning professionals cling to outdated notions, risking their brand’s relevance in…
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10 min read
Small business owners, understanding how to effectively communicate your brand’s message is paramount, especially when facing the media. This article will provide how-to articles on…
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11 min read
