A staggering 78% of consumers now expect brands to actively engage in social and environmental issues, according to a recent Nielsen report. This isn’t just…
Angela Howe
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Every business, regardless of size or industry, will eventually face an unexpected challenge. Mastering handling crisis communications isn’t just about damage control; it’s about protecting…
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Securing media coverage isn’t just about sending out a press release and hoping for the best; it’s a strategic marketing discipline that demands precision and…
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To truly improve your marketing efforts in 2026, you need more than just good intentions; you need a strategic roadmap built on data and relentless…
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There’s a staggering amount of misinformation swirling around how individuals can truly improve their personal brand, creating a fog that often leads to wasted effort…
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11 min read
Did you know that 90% of employers now research candidates online before making a hiring decision , often scrutinizing their personal brand long before an…
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9 min read
The misinformation surrounding the future of being authoritative in marketing is staggering. So many well-meaning professionals cling to outdated notions, risking their brand’s relevance in…
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10 min read
Small business owners, understanding how to effectively communicate your brand’s message is paramount, especially when facing the media. This article will provide how-to articles on…
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11 min read
Did you know that 78% of consumers report being more likely to trust a brand if its leadership is perceived as having a strong, positive…
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9 min read
The year is 2026, and the demands on marketing professionals are more intense, data-driven, and AI-powered than ever before. Mastering the right tools isn’t just…
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10 min read
