Maersk Insights: Supply Chain PR Wins for 2026

For PR pros, the Maersk Insights Hub is a goldmine of supply chain data. If you use the Maersk insights correctly, you can get your brand’s supply chain PR ahead of the curve, building stories with real data instead of just reacting to news. I’m going to walk you through how to use the platform for solid trend analysis so your brand starts leading the conversation. The trick is knowing how to turn raw logistics data into a story people actually want to read.

Accessing the Maersk Insights Hub and Initial Navigation

First things first, you have to get into the Maersk Insights Hub and know your way around. It’s a serious data visualization tool for people in the industry, so you’ll need an active account which you probably have through your company’s deal with Maersk or a direct subscription.

Step 1.1: Logging In and Dashboard Overview

Head over to maersk.com and find the “Insights & Research” tab. It’s usually in the top-right nav. That click takes you to the login portal where you’ll enter your registered username and password. Once you’re in, you’ll land on the main Insights Hub Dashboard. Don’t just click the first shiny report you see. Take a minute to get familiar with the layout, it gives you a quick look at new publications and has links to big categories like “Global Trade Outlook,” “Logistics Performance Indicators,” and “Sustainability Reports.” Knowing where things are now will save you a headache later.

Step 1.2: Understanding Report Categories

The left sidebar has expandable menus that organize all the data. As a PR person, you’ll live in “Market Trends & Analysis,” “Regional Spotlights,” and “Industry Sector Reports.” “Market Trends” gives you the big picture on global and regional economics. “Regional Spotlights” lets you get specific about places like the Asia-Europe trade lane or the North American inland logistics network. Then “Industry Sector Reports” is your go-to for verticals like automotive or retail, perfect for niche campaigns. Here’s a pro tip: don’t ignore the “Sustainability Reports.” I’ve seen a lot of people make that mistake. They are full of data on carbon emissions and green logistics that audiences care about, particularly if your brand wants to be seen as an ESG leader. That 2025 NielsenIQ report showing 68% of consumers want environmentally responsible brands isn’t a fluke (NielsenIQ).

Identifying Key Supply Chain Trends for PR Narratives

Now that you’re in, the real work begins: finding the specific data that matters for your brand’s PR strategy. You’ll need to develop a good sense for what counts as a “trend” and learn how to filter the huge amount of information here.

Step 2.1: Using the Global Market Trends Dashboard

Go to “Market Trends & Analysis” from the main dashboard and click into “Global Market Trends.” This is where you’ll spot the big-picture trends. The charts show things like global container volumes, average spot freight rates, and vessel capacity utilization. Focus on the time-series data. A real trend is a sustained change over a couple of quarters, not a weird one-month spike. Tweak the “Date Range Selector” in the top right to “Last 12 Months” or “Year-to-Date 2026” to see the whole story. If you see freight rates climbing steadily, for instance, that’s a story about inflation hitting consumer goods, perfect for a PR angle.

Step 2.2: Applying Regional and Sector Filters

Now get more specific by using the filters. In the “Global Market Trends” dashboard, find the “Regional Trade Flow Analysis” filter and select a specific trade lane like “Trans-Pacific Eastbound” or “Europe to North America” to analyze localized trends. If container traffic is way up on the Trans-Pacific Eastbound route, that could be your story about a boom in North American demand for goods from Asia, which is a great hook for a retail brand. You can do the same thing with the “Industry Sector Reports” by picking a sector that matters to your clients (e.g., “Retail & Lifestyle” or “Automotive”). Those reports give you forecasts and breakdowns of problems for that specific industry, which is pure gold for targeted media pitches. Finding a data point like a 10% year-over-year jump in lead times for auto parts would be a huge deal for a car company’s announcements about production.

Step 2.3: Cross-Referencing with External Data

Maersk’s data is solid, but don’t get tunnel vision. You should always back it up with other sources. Once you’ve spotted a trend, check out the “External Data Integration” tab inside “Market Trends & Analysis.” Maersk usually links out to reports from groups like the World Trade Organization (WTO) or the International Monetary Fund (IMF) that add more economic context. For example, if Maersk shows global trade is dipping and you can pair that with an IMF report forecasting slower global GDP growth, your story about macro-economic pressures becomes much stronger. This kind of cross-referencing makes your PR messaging way more credible because you’re showing a complete market picture, not just one data point.

Extracting and Interpreting Data for PR Storytelling

Numbers are just numbers until you turn them into a story. Your job in PR is to take this raw data and shape it into a narrative that actually means something to journalists and your stakeholders.

Step 3.1: Exporting Relevant Data Sets

Find the “Data Export” button, it’s usually a download icon in the top right of a report like “Global Market Trends.” You’ll get options, but for PR work I almost always grab the “CSV” file. The “PDF” is fine for a quick visual, but the CSV lets you get your hands dirty in a spreadsheet to calculate your own percentage changes or growth rates that aren’t already in the dashboard. Make sure you grab the “Historical Volume Data” and “Projected Capacity Reports” if they’re available, since you need both past performance and future outlook for any decent forward-looking statement. Just export what you need. Don’t download the whole database for one trend.

Step 3.2: Identifying Key Data Points and Statistics

Open that CSV in a spreadsheet and start hunting for “the headline numbers.” You’re looking for the biggest percentage jumps, crazy-high absolute numbers, or anything that proves (or disproves) what everyone assumes about the market. For instance, finding a 15% increase in projected capacity for Q3 2026 on Trans-Pacific Eastbound routes compared to the previous year is a concrete number you can build a story around. Don’t just dump a table of data on people. Find the one or two numbers that tell the story. A lot of people just throw too many stats at the wall, but one strong statistic is enough to build a whole press release on.

Step 3.3: Crafting Data-Driven Narratives

Now that you have your headline number, you have to answer the “so what?” question. If Maersk data shows significant increase in port congestion in the Gulf Coast region because of bad weather, what does that mean for your client or their customers? You have to connect the dots. Don’t just say, “Port congestion is up.” Instead, try something like, “According to Maersk Insights Hub data, Gulf Coast port congestion is up 25% over the last six months because of intensifying hurricane seasons, which is why delivery for [Client’s Product Category] is taking longer. In response, we’re now [Client’s Proactive Measure].” That shows you know what you’re talking about and positions your brand as an expert. The whole point is to translate the logistics jargon into something that affects a business or a person. So many PR teams just throw numbers out there without explaining what they actually mean in the real world.

Developing Proactive PR Strategies Based on Insights

The real value of the Maersk Insights Hub is using it to see what’s coming down the pipe, so you can get ahead of it with your PR.

Step 4.1: Forecasting Potential PR Issues and Opportunities

If you keep an eye on the “Projected Capacity Reports” and “Global Trade Outlook” sections, you can spot problems before they blow up. For example, if the Hub forecasts a significant reduction in shipping capacity on a key trade lane six months from now, that’s your warning of a future supply chain mess. Instead of waiting for angry customer emails about delays, you can start communicating about the challenges and your solutions now. It works for good news, too, if the data shows a new market is about to take off, you can get your brand in there first. This kind of heads-up lets you build out your messaging and even your crisis communication frameworks before you actually need them.

Step 4.2: Preparing Data-Backed Media Briefings and Press Releases

When you’re prepping for a media push, bake the Maersk numbers right into your materials. If you’re launching a new product, don’t just say there’s “market demand.” Cite the Maersk Insights Hub’s projection of a 12% increase in consumer spending on similar goods in Q4 2026. I find it helps to create a simple one-page “data sheet” with the key Maersk findings for media briefings. It gives journalists real, verifiable info, which makes your story much more credible. Just be sure to credit the “Maersk Insights Hub” for the data. A 2025 HubSpot survey backs this up, showing that pitches with specific data get a 30% better response rate from journalists (HubSpot Research).

Step 4.3: Monitoring and Adapting Your Strategy

The supply chain changes fast, so your PR strategy has to keep up. Get in the habit of checking the Maersk Insights Hub every week or two for new data. You can even set up the “Alerts & Notifications” feature in your profile settings to get emails when certain reports are updated. What happens if you’ve been talking about stable freight rates and then the Insights Hub shows a sudden surge? Your team needs to be ready to pivot, explaining the new volatility or talking about how your brand is managing it. If you don’t keep monitoring, your story will get stale and you’ll look out of touch.

When you actually use the Maersk Insights Hub consistently, you can stop relying on guesswork and start building your PR on a foundation of solid data-driven credibility. It makes your brand look smarter and helps you have more meaningful conversations about the real forces moving global commerce. If you want to get better at digital PR success, figuring out tools like this is how you do it.