Author: Tobias Crane

Kevin, a former Gartner analyst, spots emerging trends. He delivers insightful analysis, helping marketers anticipate shifts and adapt strategies proactively.

Marketing Analytics

PR Value: Data Analysis Beyond the Clicks

Beyond the Clicks: Measuring the True Value of Your Press Mentions Are you still judging the success of your PR efforts solely on the number…

Tobias Crane · 13/03/2026 · 9 min read

Marketing Analytics

PR Success: 3 Marketing Analytics to Measure Impact

Measure Your Media Impact: 3 Key Marketing Analytics for PR Success Public relations is no longer about simply securing media coverage. In 2026, it’s about…

Tobias Crane · 13/03/2026 · 10 min read