Only 17% of journalists say that most of the pitches they receive are relevant, a shockingly low figure that underscores a massive disconnect between PR…
·
·
8 min read
There is so much misinformation swirling around the marketing profession in 2026, it’s enough to make a seasoned pro like me pull their hair out.…
·
·
8 min read
As a marketing veteran with nearly two decades in the trenches, I can tell you that effective media relations isn’t just about sending out press…
·
·
9 min read
A staggering 78% of consumers believe a company’s response to a crisis is more important than the crisis itself, according to a recent Statista report.…
·
·
8 min read
Mastering media relations isn’t just about sending out press releases anymore; it’s about building genuine connections and strategically placing your brand’s narrative. In the current…
·
·
10 min read
There’s a staggering amount of misinformation out there about how businesses and individuals can effectively reach journalists and secure valuable media coverage. Many approach it…
·
·
11 min read
Sarah, the owner of “The Gilded Spatula,” a charming artisan bakery nestled in Atlanta’s Virginia-Highland neighborhood, stared at her declining online orders with a knot…
·
·
8 min read
Key Takeaways Develop a robust media list by identifying 50-100 relevant journalists, editors, and influencers in your niche and regularly updating their contact information and…
·
·
10 min read
The phone rang at 2 AM. Mark, CEO of Aurora Tech Solutions, blinked at the caller ID: his Head of Engineering. A critical vulnerability had…
·
·
7 min read
Mastering public relations in 2026 demands more than just a Rolodex; it requires a strategic, data-driven approach to narrative control and audience engagement. As a…
·
·
11 min read
Are AI engines recommending your brand?
Check your score on 5 AI engines in 30 min.